MakeUp in NewYork Draws Record Crowd

At a Glance: The aisles at Javits Center were crowded at MakeUp in NewYork 2026. Attendees and suppliers were busy talking over details regarding makeup and skincare launches, and the packaging choices most suitable as far as sustainability, legislation. And of course, trends and consumer desire. Here’s a rundown of some of the inspiring products we saw from exhibitors at the show.

MakeUp in NewYork 2026 (MUNY) launched its 15th edition at New York’s Javits Center on September 16-17, as the show reached a 3-year high with a record number of visitors. With more than 5,000 attendees, it was up 9% over 2025. Participants came from 46 countries and 42 U.S. states.

There were 163 exhibiting companies from 13 countries, 55 industry speakers, and 14 on-site conference sessions. In addition to the U.S. crowd, many others had traveled from South Korea, Italy, China, Taiwan, France, and Japan.

According to a MUNY spokesperson, attendees were well-qualified. Nearly one visitor in two held a C-level role, 30% were C-suite founders and partners, and 18% were functional directors (marketing, sales, R&D, purchasing). Two in five visitors represented a beauty brand, “making the show floor a direct line to the sector’s buyers and product decision-makers.” Skincare and makeup drew the most participants, ahead of bodycare, haircare, and fragrance.

Asmaa Cherraf-Bonneville, MakeUp in NewYork Show Director, told Beauty Packaging, “MakeUp in NewYork has always been more than a marketplace, it’s where the industry comes to read what’s next. This year, the program looks straight at the forces reshaping beauty: AI moving from the lab to the shelf, the growing crossover between beauty and health, and a new generation of key players redrawing the map.”

The IT Awards 2026

This year’s Innovation awards hit a record of over 100 entries, from which 6 finalists were selected across four categories, plus two special prizes, the Ready-to-Market and Full-Service IT Awards.

Show Floor Talk

As mentioned, the leading beauty categories covered at the MakeUp in shows are skincare and cosmetics, and September’s edition followed the precedent. Packaging and delivery solutions also drew the spotlight. There’s also been a trend toward providing an exacting application of products. This satisfies consumers’ goals of targeting products, from the quality of a spray, to exacting drops of solutions and creams, to experiencing the sensuality of the sprays’ contact with skin.

Makeup and skincare products continue to merge, with a combo of nurturing and coverage benefits—especially SPF—and color, adding up to a perfected “no-makeup” look. Eye and lip products emerged in pencils, liners, gels, and pots. Portability is also key, and a variety of tubes encompasses full-size to mini.

As usual, sustainability dominated many conversations as suppliers continue to evaluate legislative goals, and consumers become more aware of how brands are striving to meet these regulations. Both “Made in America” and global supply chains continue to be key topics. In this vein, there were also announcements of companies that had joined together to provide these resources, such as the sale of New York’s Lombardi Design & Manufacturing to Italy’s Lumson Primary Cosmetic Packaging Industries (see page 10 of Beauty Packaging and beautypackaging.com). 

In another transaction formally announced at MUNY, Garrett Hewitt International joined with APC Packaging, both now part of the Novvia Group.

Several other suppliers are collaborating on joining forces to take advantage of one another’s specialty skills and manufacturing capabilities.

Up Close with Exhibitors

Following is a rundown of some of the suppliers and highlights we spotted at MakeUp in NewYork 2026, as Beauty Packaging’s publisher, Jay Gorga and I, paid visits around the show floor. Companies are arranged in alphabetical order.

ACT Beauty

ACT Beauty exhibited at MakeUp in NewYork 2026 for the first time. In addition to its premium packaging, accessories and lifestyle products, the group is structuring its full-service makeup and skincare offering by combining formulation, sourcing, accessories, packaging, quality management and regulatory oversight.

Its expertise includes the design of premium packaging, the creation of cosmetic accessories (brushes, sponges, pouches, tools), the development of lifestyle textile and luggage collections for retail and promotional use. ACT Beauty supports its clients from concept to market launch, in France and internationally, through operations in France, China, India and Turkey.

Social responsibility is at the heart of its identity. Awarded the EcoVadis Platinum Medal since 2021 (99%), the company operates its ACT OF CARE program, ensuring the use of certified materials (GRS, GOTS, FSC®), socially audited production sites and full supply chain traceability. Its BIEN FAIRE label gives clients complete visibility into production, accessible via QR code. ACT Beauty also integrates low-carbon logistics solutions and energy self-sufficient warehouses. As a signatory of the United Nations Global Compact, the company is committed to a sustainable development approach.

The group does not operate its own manufacturing facilities and deliberately embraces this model. Instead, it relies on a carefully selected network of specialized partners, chosen according to the specific requirements of each project and the type of formulation sought — hybrid makeup, innovative and multisensory textures, lip products or skincare formulas, with centralized in-house management at every stage, supported by multidisciplinary teams (sourcing, quality, design, logistics, etc.) to secure the entire process through to the finished products.

Anisa International

Anisa International showcased its brush assortment at MUNY. Anisa Telwar Kaicker, Founder & CEO, is a female-founder and a global leader in cosmetic brush innovation and manufacturing. At MakeUp in NewYork, she highlighted the company’s collection of “new and dependable” makeup brushes.

For over 30 years, Anisa has partnered with leading beauty brands to develop patented, high-performance beauty tools “through responsible manufacturing, exceptional craftsmanship, and sustainable practices that elevate both product performance and consumer experience.”

One of Anisa’s highlights at MUNY was company’s new Multi-Level Retractable Brush, which combines 3 shapes into one retractable brush, offering multiple options. The compact format allows for premium brush performance in an easy-to-use, on-the-go solution, which remains protected and hygienic, thanks to its enclosed design. A unique twist technology transforms the brush profile, enabling consumers to customize it to their needs. (See more on Anisa at BeautyPackaging.com).

APC Packaging

Big news at MUNY was that APC Packaging recently joined forces with Garrett Hewitt, both as part of Novvia Group.

This year marks APC’s 20th anniversary of offering sustainable packaging solutions for the beauty and skincare industries.

One APC Packaging standout was its Continuous Mist Sprayer. It delivers a fine, consistent mist through a continuous spray action, “creating an even and controlled application experience.” Designed for beauty, personal care, hair care, and skincare formulations, the system combines strong spray performance with a premium consumer experience. The continuous dispensing action provides broad, uniform coverage while reducing the need for repeated individual pump strokes. Its versatility makes it well-suited for products such as facial and body mists, hair treatments, setting sprays, and other applications where a fine, consistent spray pattern is important. 

APC’s portfolio includes airless packaging, bottles, jars, tubes, droppers, applicators, and custom color cosmetics solutions.

ATX Aesthetix

Exhibitor ATX Aesthetix is a supplier offering integrated design, production, and delivery services. With operations across Asia and NA and over 20 years of manufacturing expertise, ATX says it delivers “high-quality, scalable solutions that meet international standards.” From concept to final product, they combine “thoughtful design with efficient execution” to bring brand vision to life. 

Beauty Chain Manufacturing 

Beauty Chain Manufacturing (BCM) is a vertically integrated beauty manufacturing partner bringing product development, R&D, regulatory, manufacturing and commercialization together under one roof in the U.S. With deep expertise across color cosmetics, skincare, hair care, body care, OTC and SPF, BCM “develops differentiated, high-performance products built for today’s beauty market.” 

Based in Nevada and designed for speed and agility, BCM partners with brands from concept through scale, combining beauty expertise, technical innovation and thoughtful execution to bring exceptional products to market. At MUNY, co-founders Derek Harvey and Jonathan Gross spoke about their latest innovations in modern complexion, customizable color and next-generation skin experiences.

This includes several innovative capsule collections built with serums to color, to lip and cheek—all for a “modern but refined” and “super-natural” tint.

Berlin Packaging

Berlin Packaging stood out at MUNY, with an extensive range of innovative cosmetic packaging solutions (available and proposed) and tailored to specific needs. The company says it likes to think “outside of the pack,” guided by a natural, forward-thinking, and customer-focused approach. 

Brivaplast 

The Italian family-owned Brivaplast has 60 years of experience in the production of cosmetic packaging. The company is a world leader in offering application solutions for mascara, lip gloss, concealer, eyeliner, and brow. Brivaplast has two production units, Italy (HQ) and China (Shanghai), and an office in the USA (California) to support all customers worldwide. 

In 2022, they acquired Metal Tech, an Italian company that makes metallization, UV, and acrylic coatings on packaging for the cosmetics and food & beverage sectors. They say that they are always able to offer innovative application solutions thanks to continuous investments and research into new products and technologies. The company offers a wide range of fully customizable standard products, but also custom products, together with the expertise of a dedicated team of professionals (200 employees worldwide).

Cosmopak USA 

Global contract manufacturer Cosmopak USA specializes in cosmetic packaging, turnkey product development, and beauty accessories. For more than 20 years, they have partnered with emerging and established beauty brands. Cosmopak’s team “bring sinnovative products to market through customized packaging, clean formulations, and end-to-end manufacturing solutions.” 

From stock components and custom tooling to full turnkey development, bags, boxes, and promotional accessories, Cosmopak’s Walter Dwyer says they provide comprehensive support from concept to commercialization. Backed by a global manufacturing network and expert development team, Cosmopak delivers high-quality, trend-driven solutions across color cosmetics, skincare, haircare, fragrance, and body care, helping brands launch with speed, flexibility, and confidence. Applicators also remain very popular at Cosmopak. Most items are Sephora Clean.

Derik Industrial 

A leader in sustainable cosmetics packaging, Derik Industrial specializes in custom development and on-trend, eco-friendly components. The company offers a wide range of stock and custom solutions with “factory-direct pricing, fast turnaround, and exceptional service.”

At MUNY, they highlighted innovative color cosmetic packages. They are designed “to help brands bring high-quality beauty products to market faster and more cost-effectively,” said Rick Persons, Operations/Business Management Executive. One of the highlights that Persons showed us was an extensive line of PET compacts. They had easy-to-switch-out covers and artwork, for “an economical line with an attractive presentation and designs.” The compacts also clicked closed without a magnet. Another was a stackable compact set.

Garrett Hewitt International

Joining APC at their booth, Garrett Hewitt International is expanding its capabilities to include brushes, secondary packaging, and turnkey solutions.

Garrett Hewitt featured SUSTAIN™ tree-free packaging board made from Emerald Ecovations Technology, a tree-free and plastic-free paperboard option for secondary beauty packaging. Made with 50% bagasse and 50% FSC-certified recycled fibers, this innovative board contains no added PFAS, is elemental chlorine-free, and “offers beauty brands a high-performing, more sustainable option for secondary packaging.”

GPI Beauty

Full-service provider GPI Beauty unveiled its new turnkey Beauty Moments collection, which pairs high-performance formulas with innovative packaging designed for “life in motion.”

Designed for today’s on-the-go consumer, Beauty Moments brings formula, packaging and application together in intuitive, portable products that deliver “convenience without compromising performance.” Spanning color cosmetics, body care and hair care, the collection features multifunctional formulas paired with integrated applicators and innovative packaging formats.

“Consumers increasingly expect beauty products to work harder and fit seamlessly into their daily lives,” said Robert Tognetti, CEO of GPI Beauty. “Beauty Moments demonstrates how thoughtful packaging and high-performance formulas can create differentiated products that deliver convenience, functionality and an elevated consumer experience.”

The collection includes concepts for face, lips, eyes, body, hair and scalp—from keychain formats and precision applicators to brush and comb foamers, targeted delivery systems and multifunctional sticks. Each concept can be customized to align with a brand’s positioning, performance requirements and aesthetic vision.

GZ Sanrong

GZ Sanrong introduced a bicolor injection soft lip applicator made of food-grade TPE. Size ranges from 16- and 19mm to 5-to 20ml. The supplier boasts “a smooth silky feel, making each application a soothing tactile experience—” and ideal for lip gloss, lip cream, and lip and cheek balms.

JPS Packaging

JPS Packaging, a partner for beauty, skincare, personal care, and cosmetic brands, specializes in custom primary and secondary packaging, “offering innovative, sustainable solutions including mono-material packaging, refillable systems, PCR materials, and other eco-conscious designs.” From concept development to mass production, JPS says it provides complete turnkey services including custom tooling, industrial design, 3D prototyping, decoration, sampling, and production. 

Lumson Group

Lumson S.p.A. (which announced at the show that it had bought Lombardi Design & Manufacturing), is a leading company for primary cosmetic packaging where innovation, design and “Made in Italy” quality take center stage. Founded in 1975, it combines strong expertise with “a dynamic and youthful vision” to offer cutting-edge and sustainable solutions that meet all market needs. As a forerunner and pioneer in airless and dispensing systems, the company is globally recognized for its 360° service, comprising an extensive range of cosmetic packaging for skincare, makeup, and fragrance, all customizable with innovative decoration techniques. “Constantly driven by innovation,” Lumson focuses on advances in the latest trends in the sector, regularly launching new products while ensuring high-quality and tailor-made products.

Metapack 

Specialists in luxury packaging since 1998, Metapack says it values “materials and meaning” in all their creations (standard or custom). According to the company, their eco-design approach and “Made by Metapack” label “places responsible design at the heart of their offering, and prioritizes refillable, reusable, and recyclable innovations. Their engineering offices and partner factories in Europe and Asia ensure design, production, and development with complete traceability and quality control, whether for small or large-scale projects. They are an EcoVadis 2026 certified company. At MUNY, Metapack also showed what it says is the 1st all-aluminumpuser for fragrance and skincare.

NF Beauty Group

NF Beauty Group is a global beauty packaging and turnkey manufacturing partner that “helps brands bring innovative beauty products to market.” They provide end-to-end solutions including custom packaging, formula development, engineering, sourcing, decoration, regulatory support, project management, and global manufacturing. NF specializes “in transforming ideas into commercially successful products through innovative packaging, high-performance formulations, and agile supply chain solutions.” An extensive network of manufacturing partners enables them to deliver custom and stock packaging across skincare, haircare, color cosmetics, fragrance, and personal care. 

Nuon Medical

Nuon Medical empowers beauty brands with science-backed technologies that elevate and boost product performance. Their innovations are clinically tested, results-driven, and “meticulously designed” to integrate seamlessly into modern cosmetic formulations. Nuon Medical is a pioneer in cosmetic enhancement technologies, driven by innovation and grounded in over 18 years of medical device expertise. 

One of many Nuon devices shown at MakeUp in NewYork was a Microcurrent Eyecare Applicator (shown), with red light therapy that’s good for anti-aging, targeted eye care. A threaded connection allows direct integration with eye cream tubes. Nuon also won one of MUNY’s coveted innovation awards for its Moisture Balance Skin Analyzer.

PKG Group

Kristen Cohen, Senior Manager of Marketing/Project Manager, at PKG Group, highlighted the company’s 30ml Multi-Use package. Cohen said, “Perfect for the busy consumer, our 30ml Multi-Use package is designed to streamline everyday beauty routines.” With its premium pump and stainless-steel applicator in one sleek silhouette, Cohen says, “This component will instantly elevate your brand.” A pump with a precise dispensing system, the company’s new Multi-Use Square (shown) provides a one-formula double-effect application.

Quadpack

Anthony Le Minoux, Managing Director, Quadpack Americas, showed us Quadpack’s new Mahina tottle. It provides a “precise, sensorial application” by “rethinking” how lightweight skincare formulas are applied. Designed for serums, oils, and undereye treatments, it combines an innovative roll-on applicator. It delivers a precise, controlled delivery with a cooling, stainless steel ball. An integrated on-off lock helps deliver the correct amount of formula for a mess-free application. The cooling metal ball gently massages the formula into the skin. It’s available in 15ml with multiple deco options.

Texen

For 30 years, Texen has been driven by mascara packaging, positioning itself as an industry leader serving global mass and prestige brands.

At MUNY, Texen showcased its new pack for Lancôme’s latest mascara, Lash Idôle Curl Goddess. The project involved complex technical processes and decoration techniques. These were developed in collaboration with the L’Oréal brand, to deliver a stunning, premium solution. 

From luxury solutions for Lancôme, Givenchy and Dior, to creations for Maybelline or Rimmel, Texen’s expertise adapts to the creative brief, to deliver the right mascara solutions on a global level. Knowledge of the pack’s interplay between formula, wiper and applicator ensures high-performance designs. Packaging comes to life at its state-of-the-art facilities. Production, decoration and assembly are fully automated and optimized using Industry 4.0 technologies. Both custom and “to-go” solutions are available.

UDN Packaging

Tubes were a hot item at UDN Packaging, where Jerry Ruud showed us a large selection of precision soft-tip tubes, and multiple tip options with a gentle, soft touch. A one-drop tube system with an aluminum tip (shown) is available in 3 different materials.